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SEARCH ENGINE MARKETING

A combination of Search Engine Optimization and Paid Advertising

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SEARCH ENGINE MARKETING — PAID ADVERTISING

Search engine marketing seems simple and easy on the surface. However, most people only see the tip of the iceberg. Search engine marketing is complex and competitive, especially now as Google makes changes to the paid advertising landscape, and it requires a great degree of sophistication, time, and experience. Most companies that try search engine marketing on their own fail, or make profits that are a small fraction of what they could have made had it been done correctly. Those attempting pay-per-click marketing (PPC) on their own are unprofitable simply because they have no idea how to run a successful AdWords management campaign. If that sounds like you, you’re in good company — most Internet Marketing companies don’t know how to do Pay Per Click management correctly either.

Poor Management is a Drain

Done incorrectly, search engine marketing can be a drain on your time and resources. That is why it is so crucial to get it right the first time. Implementing the right strategy is imperative for a profitable PPC management campaign. Pay Per Click marketing is extremely competitive and the window of success is narrow. Without excellent management of your campaigns (A/B Testing, Correct Targeting, Keyword Grouping, Filtering, Bid Management, Etc…) the likelihood of making a campaign profitable is slim. It takes expertise and sophistication to run a great campaign. If done right, however, the profits can be amazing for paid search marketing!

Bring Quality Results

The ultimate goal of any Pay-Per-Click campaign is to show an increase in profits. This can be done by raising the number of sales, raising the average dollar amount of each sale, or decreasing the costs to acquire each sale. Improving all 3 of those elements can turn what was a small loss in a PPC campaign into massive PPC profits. We develop a trusted relationship with each client to combine our proven PPC best practices with a thorough understanding of the client’s goals and expectations. With this trust, Best SEO Masters is able to improve each of these areas over time, significantly improving the ROI of our clients.

search engine marketing performed by best seo masters

SEM Phase I

Our search engine marketing experts will work closely with you through the analysis and setup process. This will get us from just understanding to actively advertising. Each client needs to have a custom setup specific to their business before we flip the switch and start bringing in traffic. This goes for the PPC platforms at Google, Bing, Yahoo and Facebook. Our understanding of your business, PPC knowledge and experience, along with a competitive/industry analysis will give us a clear strategy to move forward with your PPC plan. Whether you are a PPC veteran with well oiled campaigns or just starting out, Best SEO Masters will work with you to develop a solid strategy to move forward.

SEM Phase II

Once we are complete with Phase I, it is time launch your accounts and start bringing in traffic. Once the campaigns are active, PPC management is a constant game of analyzing the results, continued strategy development, and keeping the platforms up to date by making any necessary changes. These tasks overlap and are ongoing for as long as you continue to advertise your business. Over time, a lot of change takes place. Your results depend on adapting to these changes. It is our job to recognize and react to both internal and external changes that will affect your SEM investment and strategy. We will keep you informed of new opportunities, current events, and always report results.

GOOGLE HAS AT LEAST 1 TRILLION SEARCHES PER YEAR!

According to Google, 99% of their top 1,000 clients are now running campaigns on the Google Display Network and YouTube. Consumers exposed to display ads are, on average, 155% more likely to search for brand and segment-specific terms.

seo and ppc work together to form an effective search engine marketing campaign

INCREASE VISITS — INCREASE SALES!

Nearly eight new Internet users are appearing each second and those individuals are utilizing search engines for navigating the Internet. Approximately 93% of online experiences originate with a search engine. This is where Search Engine Optimization works in tandem with Paid Advertising.  With smart, efficient optimization, your website will rise to the top of search engines’ results and be the first site your customers see. At the same time, your quality score with your advertising platforms will improve — boosting your ads to the top of the results page for less cost. You will be able to increase the number of visits to your website, inevitably increasing your sales.

WHAT BEST SEO MASTERS DOES FOR YOU

We assign a dedicated account executive to be your point of contact at Best SEO Masters. Your assigned account executive will then schedule a call to get the process started. Before our call, we will take a look at your website and any current PPC accounts to get a good understanding of your business and advertising history. With this background knowledge and our first scheduled call, it will be our goal to have a full understanding of the goals and factors that will contribute to creating the best PPC strategy to move forward.

Our SEM services include, but are not limited too . . .

  • A Dedicated Account Executive for Questions, Concerns and Ideas
  • Continued Business & Website Consulting
  • Ongoing PPC Strategy Development
  • Continued Platform Updates to Reflect Ongoing Strategy Changes
  • Continual Bid & Position Monitoring to Achieve Desired Results
  • Ongoing Keyword Performance Analysis, Additions & Deletions

…and much, much more!

laptop demonstrating the global reach and success of a quality sem and ppc campaign by best seo masters
  • Ongoing Ad Copy Analysis and Testing
  • Continued Conversion Tracking Analysis
  • Detailed PPC Reporting & Analysis
  • Fraud and Strange Event Monitoring
  • Work to Increase Volume and Decrease Spend by Attaining Lower Conversion Costs, Higher Conversion Rates, Higher Click Through Rates, and Improved Quality Scores

ARE YOU READY TO GET STARTED WITH SEM?

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