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CONTENT MARKETING

Put the best content in front of your customers!

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Much like Search Engine Optimization (SEO), Content Creation and Marketing is very useful for successfully marketing a brand or company online. Quality content gives your brand personality! This is your opportunity to be unique and captivating to your online audience. Content is at the forefront of every online marketing discussion because your content is your substance – an opportunity to show the world what you’re made of. Your online content makes you searchable, shows your audience that you’re reliable, keeps you relevant, and gets you involved. At Best SEO Masters, we help you stay relevant with new and consistently SEO-friendly content for your website.

WHY YOU NEED QUALITY CONTENT

Content Makes You Searchable

When considering your audience, it is important to think about what it is they want to know? What are your most frequently asked questions when speaking to a new prospect or working with a new customer? The answers to these questions provide important insight into what your target audience is searching for online. Internet users search for solutions to their problems. The more relevant and informative your content is online, the more searchable your business becomes.

Content Keeps You Current

Your followers want the latest information. Whether its the latest news flash pertaining to your industry or a simple change in your operating hours, your customers want the most current information. Being consistent in providing new updates or information about your business and opening up more forms of two-way communication for your business through online solutions, are two of the biggest favors you can do for your online success. Keeping your content updated and fresh is not only a way of demonstrating reliability — it increases relevance. Relevancy is the main focus of any good SEO strategy.

Content Shows You’re Reliable

Reliability grows trust with users that find or follow you online. By providing the answers to their important questions about your business you cross the first hurdle. But it’s not enough to stay competitive in today’s ever-growing online world. Your competitors also know the basics of how to be found online. Therefor, it is up to you to build that unique trust with your online audience to help put you above the rest. Being reliable is part of what makes your search strategy an important, on-going effort.

Content Keeps You Involved

Your content and social media strategies work hand-in-hand. Each time you have business information to update (new hours, closing times, or a new location) you make the update to your website and announce that same update through social media. Every time you update a new page, provide a new answer to a frequently asked question, or roll out an exclusive online offer, your website is the hub for this new content and social media is your announcement. Social media provides an important element of two-way communication that allows you to listen to prospects and customers as they comment, email, and request more online.

PUBLISH YOUR CONTENT BOTH ONLINE AND OFFLINE!

Spread your brand by publishing industry journals, attending industry-related events, publishing in local newspapers, and general marketing.

Website Content

The content on your website (aka web copy or onsite content) are the words associated with each page of your website. Any search optimized web copy will be unique and focused to your industry. We provide writers to write your web copy as needed. All copy writing we perform includes on-page search optimization.

Blog Content

Another source of onsite copy is your blog content. Blog content provides consistent, searchable content direct from your business or brand. New blog content is a great solution for showing search engines your site is relevant and regularly updated. Best SEO Masters provides regular onsite posting solutions to keep your followers engaged. Your social media strategy will consistently be fueled with content direct from your website.

Guest Blogging / Article Writing

A great way to build website authority and brand awareness is to author content for popular websites in your industry. The writers at Best SEO Masters will help you build these important links by submitting guest articles to websites on your behalf. These articles help drive organic traffic to your website and increase your online visibility — both important aspects of a good search strategy.

circle of content words for blogging and content creation by best seo masters
social media tree coming out of an open book indicating the content creation and marketing capabilities of best seo masters

Social Media Content

We’ve said it before and we’ll keep on saying it — your social media strategy is nothing without your content strategy. Together, they synergistically work together to help increase your search ranking. Providing consistent, relevant topics on your social media pages is one more task that many businesses tend to overlook. That’s why we have social media solutions to round out your content strategy. We’ll work with you to develop relevant content specific to your business and help maintain a consistent online presence.

Organic Social Behaviors

Once again, we are stating that content is in everything! Content needs to be a part of every optimization strategy. Whether you need to optimize your web page descriptions or your social media profile, the content provided for each account connects to an umbrella of search engine optimization tasks to increase your search ranking. Best SEO Masters will work to properly optimize every page that represents your company both onsite and offsite.

ARE YOU READY TO GET STARTED WITH CONTENT MARKETING?

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