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You have poured a lot of your energy and soul into building your website and creating something for your business that you can be proud of.  You have designed each page to maximize the interaction your customers and prospective clients will experience.  Now, you need to drive as much quality traffic to your site as possible.  Our Master Tips for Digital Marketing will help you get going and help you understand how search engine optimization works and what you need to do to have a positive impact on those visiting your site.  And, if you feel your time is better spent in other aspects of the business, let Best SEO Masters help you out by providing you with the tools and work that you need.

Understand Your Site

Before you can successfully promote your product or service, you must understand your own site. To better understand how your site is performing and where to begin making changes, Google offers a variety of tools that can prove useful. Their tools can scan your site and show you what Google thinks it. This is probably the best starting point for seeing which areas to begin fine-tuning. It doesn’t do any good to continue adding material if Google thinks you are offering something completely different from your actual services or products. It is also important to recognize the constant changes in the industry. Periodically, perform checkups to see if you are on the right track.

Ask For Help

As you are taking the necessary steps to understand your site, you must also be willing to ask for help. There is much that you, or someone within your inner circle, are able to complete with regard to updating your site to improve your website rankings within the search engines. However, the amount of technical know-how needed to do the best possible job of improving your rankings, you will need to consult an expert. There are many great SEO, SEM, and Social Media agencies that will give you a free consultation. They are able to do this because the information you receive is enough to help in small ways but what these agencies are able to do behind the scenes will greatly increase your visibility and web presence. Our SEO Directory can help you find the SEO Firm that best suits your needs.. If you don’t know where to start, give us a call.

Utilize Proper Keywords

Be sure to incorporate relevant keywords throughout your website and blog. If your keywords don’t match what you offer, Google may penalize you as not being a relevant site and move you further down the rankings. Not just individual keywords are crucial. You must look for specific, popular phrases that people are searching for. Google helps with this process by providing their Keyword Planner as a tool to help you gauge which words and phrases are popular and will even make new suggestions for keywords. This will give you a much better chance of being shown as an important resource for those searching for products and services comparable to yours.

Avoid Keyword Stuffing

It used to be okay to simply throw keywords all over a page and rank number one based off of those keywords. But, that is no longer the case. Search engines are constantly refining their algorithms, and one thing they now watch for is content that uses particular keywords too much. Be careful about using your keywords and keyword phrases more than about 4-5 times per page – including close synonyms! This will help you stay one step ahead of those who have not learned our Master Tips!

Maintain Quality Backlinks

Backlinks are links to your site from somewhere else on the Internet. Seeing these links, search engines assume that your site must have useful content. The best backlink is a genuine link that someone posts entirely on their own from a relevant website. Having quality content ensures quality links. Like keyword stuffing, though, search engines now watch for too many links. An excessive amount of backlinks to a new site from too many pages considered low quality and not relevant, can be harmful. If the search engines think you might be trying to manipulate them, they can blacklist your site and push it further down the black hole of endless search results. In short, abusing the system will only ensure your site won’t reach the top.

Focus On Content

Because search engines like things to stay fresh, regular website maintenance is necessary to show that they are being actively managed and having the content updated. This can be difficult, since the most relevant information will not change very often. To help with this, consider starting a company blog. You can post about new happenings in the company, new products, or anything else around the office. This constant stream of new information can also double as the primary source for your social media postings! Just be sure that your content provides value and answers questions for your visitors/customers. By having solid, new, relevant information that customers are searching for, you will also be pleasing the search engines ― effectively, killing two birds with one stone!

Focus on Title & H1 Tags

Your primary focus for keyword location should be on the title tag. This is what shows up on the task bar for your browser window and on the tab with your site open. Use your primary keyword for your home page. Always use the most relevant keyword for that particular page. Try to have different, relevant keywords for each individual page throughout your website.

Don’t Ignore Secondary Tags

It is true that H1 tags are the primary headers for each page. It is necessary, though, to keep in mind that alt tags are the extra text that pops up when you hover your mouse over an image for a second. Search engines need both of these. Search engines can’t index your images if there are no alt tags describing the images you have on your site. Site visitors notice headers before anything else. Make them relevant and keyword rich, but not keyword stuffed! If you would like additional information on this, have one of our experts contact you.

Use Your Statistics

Even though you are certain you have picked and utilized the best possible keywords, you should set aside some time each month for a status update on each of them. Search trends/behaviors change regularly. It is important to look at the statistics through Google Analytics and ask yourself whether you have reached the front page for that phrase yet. If not, are you seeing positive movement? Even if you used our Master Tips or Google’s Keyword Planner, every site is different and might need different techniques. If any terms are under-performing, consider tweaking future blog posts or other updates around them.

Conversion Optimization

As noted throughout these tips, there are many tools available to show you exactly who is finding your site, what keywords they are using to find your site, and how well traffic from the different keywords convert. Rather than wasting time with poor keywords, take advantage of these tools to focus on ranking better for the keywords that get you the most traffic and convert the best.

Think Like Your Customers

You have spent so much time working to open your business to not consider the thoughts of your customers. Keep in mind that your customers, and potential customers, may label you differently than how you want to brand yourself. Not confusing/mixing your branding with keywords is one of the Best SEO Tips you can keep in mind. Another important tip is to have customer reviews available. A big problem with getting reviews for smaller businesses is that people tend to only think about leaving a review when they had a bad experience. Try and remind your customers that reviews are extra appreciated any way you can, and your search engine position will thank you for it. This is one of the most difficult tips to accomplish, but the rewards can be huge. If you can get customers to provide testimonials to feature on your site, you will leap ahead of your competition.

Create Cross-Platform Compatibility

Most people around the globe are operating some type of mobile device. The amount of web traffic on mobile devices is staggering. Search engines know that trends are shifting to mobile ― and that makes sense. It is so much easier to find what you are looking for when you want it now that mobile devices have the capabilities of delivering. It is a best practice to have your site automatically detect whether the user is visiting on a mobile device and change the layout to be mobile-friendly when they are. In April of 2015, Google pushed through the algorithm update known as “Mobilegeddon”. The point of this was to strongly encourage mobile-friendly platforms and websites. In the short term, this has not severely punished websites. However, when left untouched, a website that is not mobile-friendly will get punished each time the algorithm runs on that website. Eventually, your site could be pushed so far down in the web searches it will seem virtually impossible to get out. But, when handled quickly and strategically, especially in smaller markets, improving this one thing can help you to stand out without a tremendous amount of effort.

Search For Opportunities

Opportunities exist all over the place. Several times now I have mentioned free services offered by Google. Services like Google Alerts can let you know when anyone on the Internet mentions your site. This helps you keep track of what people think about you. When someone, such as a publication, takes notice of you, promptly send an email asking them to link to you in their coverage. Though a seemingly small thing, linking back to you will improve their own article if they forgot to include the link, and it helps you get better ranking.

Keep Learning

The digital marketing arena, and especially search engine optimization, is constantly changing. Google, and other search engines, adjust their algorithms to favor one technique or another. New sites will crop up to compete for the same keywords phrases. Search trends may change and previously unsearched keywords or phrases that you ignored may become the new hot-buttons for your site. Maintaining position is much easier than attaining it in the first place. Don’t ever fall for thinking you know it all because, once you do, you won’t see your competition sneaking ahead of you. Keep learning and stay ahead of the curve.

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