page contents

Most people with websites are looking for SEO techniques to help improve their web presence. One of the most difficult things regarding Search Engine Optimization (SEO) is that it is constantly changing.

Because of the ever-changing nature of SEO, techniques that worked a decade ago won’t work now. And, those which are working now might not work a year from now. The good news, however, is that there are a few SEO techniques that are consistent — they don’t change. If you have the capabilities of mastering these strategies, you will bring more search traffic to your sites.

Let’s take a look at some strategies and explain how can you use those strategies to grow your search engine traffic. We will also examine how you will increase your sales and how you will know where to start if you’re just beginning to dive into SEO with a minimal budget.

1. Long Tail Keyword Research

70% of search engine traffic comes from long tail keywords.

With all of the experience I have, I can definitely state that I know SEO is not easy. Getting quick results is a joke, especially if you are trying to get long term rewards in terms of traffic and sales. Anyone who tells you they can get you instant results is lying. You may even be familiar with the those obnoxious emails filling your inbox with promises of the #1 search spot on Google or Bing. The fact is, quality SEO takes time to do it correctly and legitimately.

If you only take away ONE tip, make sure it’s this — use long tail keywords. For example, “SEO tips for small businesses” is a five-word long-tail keyword. Long tail keywords are your best bet to rank, and they tend to send you more search traffic and sales.

For any content creation strategy, long tail keywords are a must-have! To optimize your keywords, start out by doing the following:

  • Analyze which keywords your competitors are using. Of those, find out the keywords that seem to be generating huge traffic to your competitor’s sites. This will make it easier for you to come up with a lot of great keyword ideas.
  • Next, it will help to create a list of all the questions that your target audience might have. In other words, what is your target audience typing into their search query to find your product or service? Type them on Google one at a time to get a better feeling regarding how many articles have been published on the web. Create the best content, answering their pain points or questions.
  • Finally, focus on finding and using the long tail keywords with the monthly search volume below 2000. The reason for this is that it becomes easier for you to rank quickly without spending more time on link building.

banner for long tail pro keyword finder

2. On-page Optimization

On-page optimization is a powerful SEO technique that you shouldn’t be ignoring if your goal is to bring massive visitors from search engines to your websites.

The great news is that on-page optimization doesn’t need to be difficult. The first step to any on-page SEO success is finding the right keywords that are proven to increase your traffic. As mentioned above, keyword research is essential. Once you come up with your primary keyword, you can then optimize your pages accordingly.

Make sure to come up with a primary keyword that will be the focus of your blog post before you even begin writing. Use that primary keyword in your title as well as in your Meta description. For your convenience, start using the Yoast SEO plugin (free) to easily optimize your blog posts for specific keywords.

  • Use your primary keyword in your introduction of the post or page. It’s better to use it within the first 100 words to rank better.
  • Use images all over your content. Make sure to add alt tags on all of them and also include your primary keywords in any one of them.
  • Link to relevant sources in your industry. Make sure to email the people whom you are linking to. And ask them to give a shout out to their audience. They will gladly do so if they like your content.
  • Use your primary keyword in your heading, sub headings like h2 and h3 tags, URL and throughout your body (but don’t do keyword stuffing).

3. Long Form of Content

A bit of information you may find interesting — over 2 million blog posts are published every single day! That’s a lot, right? So, how can you surpass all of those articles and get first page results for your targeted keywords?

Naturally, it’s safe to assume based on what we’ve discussed so far, that it’s impossible to get first page results by creating mediocre content. By mediocre content, I mean short articles that are less than 500 words. If you want to get people to your website and reading your blogs, you need more content than 500 words.

In fact, if you want to boost your search traffic — produce a long form of content. The importance of long form content can’t be stressed enough. What you need to do is search a topic and you will find that, for the most part, the first 5 results that appear will have an average word count of 2000 words. It will have detailed, valuable content.

As a rule of thumb, if you make sure to create articles with over 1500 words, you will see better results than your competition. That way you can bring massive search results. Here is a few tips:

  • Research the topic first. Don’t begin writing even the slightest of words before doing proper research around the topics you are going to cover. Take notes from the first page of results. Look closely to see what’s missing in them and try to cover them in your articles. That way you can write detailed content that your readers find valuable.
  • Read more. By reading the best blogs in your industry or books around your favorite topics, you will begin to develop the skill and talent that will help you write more. The more you read the more value you can add to the content you are providing. It’s as simple as that.
  • It takes some time to create detailed content. Try to spend at least 3-5 hours to create a 1500 words post. When you practice writing more and more detailed articles it will become much easier as time goes on.
  • Outline your post after doing research. Use sub headings. Fill them with great content.

4. Competitor Research

Do you really know what your competitors are doing? In order to stay ahead of your competition, competitor research is a must. It will also help you in your quest for more traffic from Google. The simple reason for this is competitor’s research is the surefire and fastest way to increase your search traffic and sales. It gives you a better idea about the topics and products you are promoting.

Competitor analysis provides the following benefits:

  • Helps you find the best content ideas
  • Helps you boost your sales
  • Helps you find unlimited backlink opportunities
  • Helps you increase your traffic and social shares

It really is in your best interest to spend a little money for the competitor research stage to improve your website’s SEO. Completing an in-depth competitor analysis is not a big deal when you have access to the right competitor analytics tools like SEMrush.


Pro tip: Find out your competitor’s best-performing keywords. Use SEMrush to find their top keywords. Figure out ways to use those keywords to boost yours search traffic!

Competitive analytics tools, such as those provided by SEMrush provide features which will help you thoroughly analyze your competitor’s sites along with the important data like backlinks, traffic sources, best performing keywords etc.

Do You Want to analyze your competitors properly?

Are you looking to learn which topics your competitors are posting regularly on their blogs? What you need need to do is study the content length, social media metrics and backlinks of your competition’s blogs.

Lists are a good thing for you to be able to refer back to. So, that being said, make a list of all the products your competition creates and promotes on these channels and how they seem to be educating their audience in order to boost their products sales. You can gain a lot of insight on what works and doesn’t work when attempting to target the audience you want to attract. At the same time, you can save yourself a lot of time and headaches by learning from the mistakes your competition may be making.

Something else you can do is find out your competitors broken links and email them about the issues. You can always provide a reference to your relevant posts to replace their dead links with yours. You can use tools like SEMrush to easily do a backlink analysis of any site to help you find those broken links.

5. Optimize Your Website with Regular SEO Audits

Last but not least, it is crucial to do a complete website audit to find and fix all your site issues. You can’t just do it once and forget about it, either. You should be performing regular audits on your website to ensure everything is working smoothly.

If you are struggling to increase your traffic regardless of creating content regularly, it could be because of some SEO related issues that your site has. So, find and fix any and all errors if you want to grow your search rankings.

Here are few website optimization tips you need to implement right away to bring more traffic:

  • Do a site audit of your website. If you have already grabbed SEMrush, they have a tool that provides a list of all the recommendations to boost your site rankings on Google. If you get their subscription, it is definitely worth the investment!
  • Make sure to find your website speed. Use Pingdom tools or Google page insights to know how fast your site is loading. They also give you site recommendations so you can improve them to boost your site’s speed.
  • Check if your site is mobile responsive or not. Use WPTouch (free plugin) to make your site mobile friendly.
  • Move to a better web hosting service. Get a reliable, faster and secured hosting to run your sites. Your website speed depends a lot on your hosting service. So don’t pick a cheap one and hate yourself later.
  • Constantly check your site for dead or broken links. You can use broken link checker tool to find and fix your dead links. 404 error pages are not good for your site in terms of SEO.

Final Tidbits

SEO is like a vast ocean and navigating it doesn’t happen overnight. Improving your site’s search engine traffic is not easy and anyone saying it is doesn’t really know what they are doing. Instead of using thousands of SEO techniques and strategies, find just a few key strategies like content marketing, on-page optimization, website audits, etc., and just stick to them. In the long run, it can help you out a lot.

Again, don’t think only about getting quick results with SEO. Rather, focus on getting consistent, long term results. If you implement all the key SEO techniques mentioned in this guide, you will surely notice a big traffic spike.

Pin It on Pinterest

Share This