page contents

Many doctors want to increase the business they receive to their medical practice. As advances in technology control the methods by which individuals choose their service providers, it is becoming more and more important that medical practice’s increase their presence online. In other words, to attract new patients, doctors must make themselves visible to a growing audience of online patients.

According to a recent report put out by Physicians Practice, more than 40% of people begin their search for a doctor online. Many also use Doctor Review Sites to check the public perception of the doctor they are considering visiting. Most modern consumers typically begin their search for a doctor via Google. But Google isn’t the only search engine that people use. They may also be using Yahoo! search, Bing or a group of smaller search engine options as well. As you may have guessed, though, Google is still the search engine used by the majority of internet users. In fact, a recent report shows that 64% of all searches online in 2016 were performed by a Google search engine.

Tips for Increasing Your Medical Practice Google Rankings

 

1. Identify Keywords Used By Your Patients

The term, ‘keywords,’ refers to the words, phrases, or questions that a person types into a search query when searching for something specific online.

For example, if a potential patient were looking for a primary care physician in Idaho Falls, Idaho, she might enter the keywords “Idaho Falls doctor” into the Google search field. There are several variations that one may search to find you. As a doctor, you might use words such as ‘physician’, ‘primary care’, ‘family care’, etc. But you might find that your patients are not using these terms. Because of this, it is important that you ask your patients how they found you and what they specifically searched for online to find you.

If your medical practice website doesn’t include the keywords your patients use in the Meta data, and throughout the headlines, there’s a chance your site won’t show up in the search results (or at least not on the first page). Your keywords will greatly affect your medical practice Google rankings, so it is important to get them right.

2. List Your Keywords Correctly

Once you’ve identified the top keywords that patients use to search for you, work them in throughout your site in the most natural way possible. Incorporate them into the individual page content as well as your blog or news feed. Doing this will give Google plenty of opportunities to match a user’s search with your site.

Important areas of focus for your keywords to appear in are:

URLs
The URL is the actual web address for your website and its corresponding pages. If you are doctor in Pocatello, Idaho, and your web address is pocatellodoctor.com, that is about as close to perfect as you can get. A domain name (another name for the URL) has a lot ‘authority’ once some time has passed, so choose your domain name/URL wisely. You should also make sure that your URL for each page is made of real words. This means pages such as pocatellodoctor.com/services or pocatellodoctor.com/hours are much more effective than those with numbers or other random characters (e.g. 10598, page_1, etc.). These URLs will give Google a good sense of the page content and, in turn, raise the listing in Google.

Titles
This includes your main website title as well as the titles and subtitles (also known as subheads) contained on each individual page. The words in these areas (often called H1s, H2s, H3s, etc.) appear more prominent to Google than the rest of the text on the page. This means they will have a bigger impact on SEO keyword ranking.

Internal Links
Internal links are any clickable text that leads to another page. For example, the navigation links across the top (or side) of your website are considered internal links. These allow your web visitors to move around to different sections of your site and get the information they need.

3. Ensure An Easy User Experience

While keywords and links are important to focus on, if you can’t keep people on your site, all that effort will be in vain. After all, Google’s main objective is to give searchers what they want — and what they want is a site that is not confusing, slow, or difficult to use. So, if you’re guilty of neglecting any of the following, there’s a good chance Google is sweeping your website under the proverbial rug.

Intuitive Organization
It’s no secret that Google prioritizes well-designed, easy-to-navigate sites over those with confusing or non-connected pages. It can prove beneficial to ask somebody you know to go through your website and try to find the important information. Have them look at the site with a fresh set of eyes. If they cannot source it within 5 minutes, then perhaps you need a redesign for easier access.

Responsive Design
Having a Responsive Design refers to a site’s ability to adapt to the device on which it is being viewed (phones, tablets, etc.). Though many people still use their traditional desktop computers when searching the internet, a study by Google showed that over 80% of searches performed online are done so using a smartphone or tablet. As I’m sure you’re aware, trying to look at a website that isn’t optimized for your mobile device can be tedious. If a patient needs to continually zoom and scroll it reduces their willingness to visit the site. The end result — they won’t turn into your office, costing you valuable patients.

Fast Load Time
Website Magazine noted in an article that 47% of visitors expect a website to load in less than 2 seconds. On top of that, 40% of visitors will leave the website if the loading process takes more than 3 seconds. This is why Google considers load time a factor in page ranking. To test your medical website load speed, you can visit Pingdom and do a quick, free test.

The web today has over 1 Billion websites. Over 500 new websites are being created every 60 seconds. To ensure you can be found, you have to increase your medical practice Google rankings. In other words, if you would like to assist your patients, and prospective patients, in finding your medical practice, you need to increase your medical practice Google rankings. The better your site is optimized, the better off your office and your patients will be.

 

Pin It on Pinterest

Share This