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Build Trust on Social Media

Build Trust on Social Media

It’s no secret that social media is a powerful marketing tool. Many businesses use social media to promote their business and engage with their target audience. They hire designers, writers and social media experts to build a strong brand through a creative communication strategy. It is important, along the way, that you learn how to build trust on social media.

Social media has provided a level playing field to small businesses and individuals for competing with established brands and making a name for themselves without having to spend a fortune on their marketing efforts. Over time, the platforms became highly competitive and cluttered.

Building trust on social media can be an especially daunting task for new businesses. Not all new ventures can afford to hire top rated professionals to develop unique messaging. And yet, they have to become a reliable brand on social media to survive and thrive.

When you don’t have deep pockets, time and patience become your best friends. In real life, you consistently need to do genuine work to win the trust of the people. There is no shortcut — you have to be patient, take a stand and sacrifice short term gains to become an authentic voice in society. The same goes for building trust on social media.

Regardless of the business you are in, there are three things that you must do to become trustworthy on social media:

BE ACCOUNTABLE ON SOCIAL MEDIA

As a business or an individual, you must be accountable for your actions, policies, products, services, or communication. The accountability is not meant only for customers. You have to be responsible towards your employees as well.

You need to prove that you are accountable for any action you or your employees take. This demonstration begins with your social media messaging. If you make a mistake, admit it. More importantly, ensure that the same does not get repeated. If you are selling products or services of other brands (if you are a trader or brokerage firm), you have to be accountable for whatever information you provide to your customers.

In certain cases, you may not control the behavior of buyers or sellers. However, you need to handle the situation with complete responsibility and show this to your social media audience through appropriate messaging.

BE TRANSPARENT ON SOCIAL MEDIA

Transparency breeds trust. Being transparent is the easiest way to build trust in real life as well as on social media. However, being transparent is also tricky for the business. You can’t be 100% open, as it will go against your business interest to share everything publicly. However, you need to decide the degree of transparency you are willing to adopt to build trust. Some companies publish their income reports on their websites to build trust among their target audiences. This is an instance of a high level of transparency. Some of the businesses show real working and internal processes through videos, images or blogs. They hide the critical parts but show what is relevant for end users. This is the middle level of transparency. You need to decide whether you want to show a low, middle or high level of transparency to build trust for your brand.

BE AUTHENTIC ON SOCIAL MEDIA

The most basic requirement for being trustworthy on social media is to be authentic. Authenticity show that you are being true to yourself. The Internet is full of expert articles and contents that show how to do everything in your life. However, readers believe very few of these blogs.

If you want your content to be read, liked, and shared by the people, then be honest while writing. Don’t exaggerate the benefits of your products or services. No one can advise you on how to become authentic. You simply need to write your feeling and experiences honestly to become a trustworthy person or business.

If you change your stand to please a particular audience, then you will be like all of the politicians around the world — loved by some and hated by others, but trusted by none. The choice is yours.

While it can sometimes take years to build trust, that trust can be destroyed in as little as five minutes. Therefore, be sure to adhere to a high level of standards when posting your words and graphics on your social media page. This doesn’t mean that you should be afraid of making mistakes. It simply implies that being original and sincere towards your customers is an effective way of building a brand.

You can’t buy trust. However, you can definitely sell a trustworthy brand at a premium price.

Have a long-term vision and be patient when dealing with short-term hiccups and disappointments to build an ever enduring brand on social media.

 

3 Tips to Monetize Major Mobile Traffic on Facebook

3 Tips to Monetize Major Mobile Traffic on Facebook

Facebook recently announced that mobile advertising represents 84 percent of its revenue, and the number of its “mobile-only” users has reached 1 billion.

In order to accommodate those users, Facebook released new tools to create, test, share, and review mobile ads earlier this year in order to make advertising efforts on its platform as effective as possible for brands and marketers.

You may already be asking yourself, what can marketers do to take advantage of Facebook and the mobile advertising opportunities?

Year of Mobile

While social media pundits have been announcing “the year of mobile” for about a decade now and mobile traffic officially overtook the desktop in 2015, Facebook was ahead of the game the whole time. It developed a mobile-first platform to deliver simple, fast and easy user experience and offered extremely fine-grained targeting for advertisers. Facebook’s vast mobile audience presents digital marketers with a powerful opportunity to monetize all those viewers.

25 percent of media consumption time spent by consumers is done on mobile devices. Marketers, on the other hand, are spending only 12 percent of ad dollars on this channel. This discrepancy shows that advertisers are missing huge opportunities by failing to convert to the mobile-first mindset. Facebook, on the other hand, woke to this reality early.

The Downside of Facebook Ads

After several studies have been performed, it is believed that mobile ad spending is going to surpass all other channels by 2020. But before marketers jump in to fill the gap, some important obstacles to mobile advertising success on Facebook must be considered.

Facebook advertising is harder than it looks.

The ads can lose their effectiveness quickly, which is problematic for brands that hire agencies, set budgets, and launch big campaigns at the beginning of the year. If ads burn out quickly, with no strategy to continually measure and replace them, that budget will languish.

Advertisers should combat ads losing their effectiveness with creative-driven campaign planning and constantly monitoring ad engagement to change things up when needed.

Another frustrating aspect is the ad reach unpredictability caused by Facebook’s dynamic marketplace and algorithms. Something to consider is the number of people in a target audience who are logged in, the amount of competition, and the number of impressions available are constantly changing and can generate uneven results. To combat this, budgeting in smaller increments and monitoring performance more frequently can help fight these barriers. Spending your full budget daily on Google, for example, is more achievable because it’s likely that the same number of people will search a given term each day. But with impressions changing so often on Facebook, it can be difficult for marketers to invest the same amount for less certainty.

What Facebook Offers

The benefits of harnessing Facebook’s power can be enormous when digital marketers are able to overcome these obstacles. True, click fraud is a serious problem. But, Facebook traffic is cleaner than other display advertising platforms.

A 2014 study of billions of ads by the Association of National Advertisers found that 11 percent of display ads and almost 25 percent of video ads were seen by software, not people. While there is controversy around the presence of bots on Facebook, traffic attributed to bots is undoubtedly less there than on any other source. One thing you can count on is that Facebook’s users are real people who are seeing your ads.

Facebook targeting also offers more granularity than other digital advertising platforms. For example, when someone creates a Facebook profile, she enters her birth date, gender, location, and more. Facebook knows what users like, what they are talking about, and with whom they are friends. Looking for a 30-year-old mom in Nebraska who loves cooking is much easier.  In short, ads can easily be served to that person.

To dodge the obstacles and reap the benefits of Facebook mobile advertising, digital marketers need to do three things well:

1. Test, Test, and Test Some More

Even for businesses that feel good about their ad results, testing is important. Numbers are better than feelings. A/B or split testing can be done within the Facebook ad platform. This makes it easy to compare your ad results on the basis of ‘real data’ instead of an opinion or speculation. And the insights gleaned from one creative campaign can easily contribute to the next.

Varying images, copy, times of day, calls to action and ad location on the page are all factors that can influence ad performance. Once a high-performing ad is identified, you should dig deeper. For example, if one image is converting at a higher rate than others, try similar images. Learn how Facebook users are responding and what they are responding to, realizing that it is not a static result because the numbers and types of users who are logged on to Facebook are constantly changing.

2. Measure Your Results

Facebook analytics are great, but it is just as important to compare the results with third-party tools like Google Analytics, Simply Measured, or WordPress plugin Social Metrics to get multiple dimensions of analytics.

Google Analytics allows you to compare Facebook performance with other social networks and other traffic sources, while Simply Measured and Social Metrics focus exclusively on social performance. Each of these provides rich reporting options.

3. Create an Innovative User Experience

With how important mobile usage has become, it’s amazing how many advertisers shove a desktop experience into a mobile page rather than creating a unique mobile experience. If you want to increase value and customer loyalty, personalized ads will do this. Besides, it’s becoming an expectation among consumers as they are on their mobile devices more than any other device.

Don’t think about just mobile behavior in general. Rather, think about behavior specific to Facebook.

Make pages fast. Use Facebook’s dynamic ads to serve the right ad to the right person based on location, past behavior, and the person’s likes and groups.

Create multiple ads for multiple sub-targets. Offer push notifications for users to opt in to, and serve ads and promotions according to what users want to be offered.

Facebook’s huge mobile user base and fantastic targeting technology are making digital advertising affordable even for small and medium-sized companies. Still, monetizing that traffic is not a given. But with continual attention, testing, and dynamic tactics, the rewards for marketers can be remarkable.

 

Inexpensive Tips to Get Noticed

Inexpensive Tips to Get Noticed

Whether you are just launching your startup or you’ve been in business for a while, there are great ideas for getting your business noticed. If you aren’t being noticed currently, or feel that your traffic is painfully low, you understand that something must be done to reverse it. There are no magical ways for letting the world know about you and your business — just a few quick and inexpensive tips to help you attract new business.

1. Make use of Social Media

With social media becoming evermore present in our daily lives, it is increasingly crucial to make profiles on Facebook and twitter immediately. Other social media platforms can help you with specific audience targeting, but these two will be a great start. Interact with the world by telling them about your business and it’s journey. Be visible online, be extremely responsive and stay active. Your social media page should tell about the services you offer or the products you sell. Set aside some time and post content regularly to keep prospects and customers updated about your work. These pages will help people contact you and give you the opportunity to respond to their queries.

2. Website with a Blog

A professional blog is a simple way to get recognized on google search. Though, this step is typically considered last today by most because it’s easy in theory — but not so easy in practice. The reason for this is that you need to set aside the time to keep up with the blog and maintain it. But, if you have got tremendous writers, then make use of them. The most important thing is to produce excellent content, learn to tell stories and target a huge amount of audience through it. Google loves fresh, shareable content so this could be a very important step in gathering all the attention you need.

Web Hosting

Also, your website is your platform and a must-have for any startup or developed business. In addition to this, get your email addresses with your domain names as well. Without these things, your business is prone to be lost in the noise.

3. Comment On Other Blogs

This is like providing another way for communication. Being active and extremely responsive into the blogging community will make your circle grow. This is definitely a plus point as you will can generate the support of other people who are struggling like you. Build strong connections and relationships with people, comment on their posts, reply to the comments on your blogs and enjoy your continuously multiplying fan following.

4. Let your Logo Speak About You

I can’t stress this point enough. The old adage of a picture being worth a thousand words holds just as much value when discussing your business logo. A logo that makes your business stand out is what you need. While the goal is to stand out, it is important to keep your company logo simple yet creative and effective — so that it seems to explain the motive.

Use of attractive colors will help it pop. Along side great colors, good typography and extraordinary design will deliver your message. Try thinking out of the box and let your design be representative of your mission.

5. Utilize Paid Advertisements

As with any business, you should be keeping some money aside for paid advertisements, then sit back and watch the traffic blow your site up. Posting ads on Facebook is a smart way to attract immense traffic. People are always scrolling their news feeds — make your way there and there’s no way you can remain unnoticed. Also, Google AdWords can be another fruitful thing in which to invest. For a small amount from you, the returns can be significant.

These 5 tips will help you wade your way through the crowded business space beyond your normal reach and into the international market. Let your business rise above the noise with the exclusive wow factor that you have to offer.

Is SEO Dead or Is It Still Important

Is SEO Dead or Is It Still Important

Is SEO Dead?

A common myth among business owners is the Search Engine Optimization is dead ― no longer necessary to outperform the competition in today’s digital framework.  However, I am here to tell you that is not true.  SEO is absolutely not dead! As long as people use Google search, SEO will be alive.

What you will notice, however, is that the landscape of digital marketing has changed.  Some of the contributing factors for this are:

  1. Specific keywords are dominated by huge brands that 99% of the world can’t outrank (without spamming).
  2. Those keywords are returning fewer product pages and more articles and other various forms of content.
  3. Keywords in the search queries are triggering the knowledge graph, review aggregators, and are more user-focused when delivering the results.

In short, this means that it is time to seriously reevaluate the landscape. The days of being able to rank a product or service page first for these ‘purchase-intent’ keywords have become limited.  But, not to worry.  There are things that can be done moving forward that will help in capturing that traffic.

SEMrush

Pay For Your Traffic

This is as simple and straight forward as it sounds. Using paid search as a remarketing tactic has been hugely beneficial. Paid search allows us to capture traffic from all corners of the web and then, when those people are ready to purchase, we use highly targeted paid ads to grab their business.

Create Valuable Content

We have written, on more than one occasion, that content is king.  No one shares, engages, or links to products and services pages. In fact, no one except for us cares.

Rather than trying to cram those pages with links, your time and efforts are better spent creating a piece of meaningful content that delivers what Google (and users) want. I say ‘what Google wants’ because their algorithms are returning search results that provide relevant, useful, and important information to the users and their search intent.  By providing valuable content, you open it up to earning social media shares and powerful links from relevant sites.

If you want to have any semblance of a chance of competing against the big dogs for organic search real estate, content is your best option.

Optimize Your Website For The Web

It’s all about SEO (Search Engine Optimization)!  But, don’t get stuck tailoring your optimization just to Google.

Your website needs to take into account all aspects of web search.  What most people don’t think about is that other search engines exist.  For example: Yelp, Facebook, Pinterest, and Twitter are all search engines. Quora and Amazon, along with YouTube and LinkedIn, are also search engines. Hopefully, you are able to see the pattern of what I am saying.

social media helps seo

Each of these platforms offers unique benefits to the user. People searching for things on these platforms are more likely to bypass Google altogether.  For example, someone trying to redecorate their home may follow this particular path during the purchasing process:

  • Pinterest: In an attempt to kick-start their design inspiration, many people will begin their journey here. Using keywords tailored around their initial concept, one is able to narrow it down to the specific items that appear to be the most promising.
  • Amazon: Once the creative juices begin to flow and there are a handful of items that are desired, it is easy to visit an online shop such as Amazon search with keywords that are based on those items that were liked on Pinterest. If Amazon doesn’t have exactly what they want, that person may turn to another online shop.
  • Ebay: In an effort to compare prices, many will move on to Ebay.  This can be used to compare prices or find specific, second-hand items (antiques) at a more reasonable price. She found that most things were a little “too used,” so she moved on.
  • Etc: If all of the items aren’t found in the first shops, many will move on to places such as Etsy or reach out on Facebook until they find what they want.  This process will continue until all desired items are located.

You are probably thinking that any rational person would just use Google to search for all of the desired items.  However, if a particular platform, such as Etsy, is known to carry a very specific item, it is probably easier to cut out the middle man and bypass Google.  No one wants to take more steps than they have to.  In addition, these other platforms may be simpler for the searcher to use.


The point I’m trying to make is this:

It’s no longer just about optimizing your website for Google. It’s about optimizing your business and enhancing your presence across the web.  By first, understanding who our target audience is and second, where that audience spends their time, it is easier to attack those platforms and build your organic presence.  As an example:

  • If you’re a local business, Yelp and Thumbtack are a great place to be.  You may even consider Angie’s List.
  • If you run an e-commerce store, you need to get your product on as many platforms where your customers are as possible (E.g. Pinterest, Etsy, etc.)
  • If your focus is large-ticket B2B services, other platforms are better suited for you (LinkedIn, Google+, and SlideShare). Many C-level execs connect in these places and are on them looking or information.

These are just a few examples, but the list goes on and on.

Summing Up SEO

It is no longer just about SEO.  There is so much more that needs to go into your marketing plan.  No, SEO is not dead!  It is very much still a necessary part of digital marketing.  But, keep in mind it is only part of a much larger game plan for enhancing the presence of a business across the web.

As Google gets more intelligent, and it will, we need to get more intelligent about how digital marketing is approached. That doesn’t mean looking for ways to beat the search engine algorithms. Rather, it must be learned how to use those algorithms to our advantage.

Marketing Managers Can Improve Your Life

Marketing Managers Can Improve Your Life

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If you are a local business owner you know how hectic life can be!  You are constantly busy organizing this product, that service, and every small task in between. This is precisely why you need your own Contract Digital Marketing Manager!

What Exactly Is a Contract Digital Marketing Manager?

A Contract Digital Marketing Manager is an individual who will help you effectively run and manage your online business as well as the business marketplace.  These individuals are specially trained to help you organize every little detail that goes along with owning a business.  Having someone who is trained in this area will allow you to have more free time, allowing you to invest in social events and meetings where you can spread the word orally.  Your Contract Digital Marketing Manager will also act as a personal consultant, showing you how to spread awareness for your products, services, and website as a whole.

You may be wondering just how a Contract Digital Marketing Manager is going to help your business.  Well, because Contract Digital Marketing Managers are specially trained and highly aware of multiple marketing platforms, they know exactly which sources to use for properly branding your business.  This is particularly helpful if your online business is small, just beginning, or primarily local.  These individuals will create and manage highly popular social media sites such as Facebook, Twitter, and others that cater to your industry.  Creating these pages will generate an online awareness as well as give the business a few followers to spread the word however way they choose.  At the same time, these Contract Digital Marketing Managers will also know the local community well and understand what is most valued at any given time.  Having this critical information at your disposal will allow them to convince the community that what you have to offer is something that they need.

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Though social media is one of the most popular ways to spread the word about new businesses, Contract Digital Marketing Managers also understand that the website, in and of itself, is a key to success.  While you may be the one creating the website, they will help to make the presence of your site more user friendly and easy to find.  Contract Digital Marketing Managers are great at making your site easy to find in an online search.  These individuals know the importance of making your site SEO friendly.

With everything continually changing in the online industry, it can be difficult to stay on top of your marketing needs.  This is why it is extremely useful to have a Digital Marketing Manager on your side.  In this day and age these individuals are highly sought after.  This is because they are highly trained with a unique ability to market your products, services, and business as a whole.  Hiring this individual will give you the time you need to improve your products and work on your business in the various ways you see fit.  Very few online business owners ever regret hiring their Contract Digital Marketing Manager as they add an element to the business that the owners themselves are unable to do.

If you are still trying to wrap your head around all of this, check out our directory of SEO companies.  Or, to make it even easier, have one of our experts give you a call to discuss your needs and goals.

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