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Top 3 Reasons to Use Google Analytics

Top 3 Reasons to Use Google Analytics

Google Analytics provides information that any business can use to understand and improve website performance. Making sense of traffic data is the first step toward getting the most out of each customer visit. In many cases, website owners can make changes that will improve results based on the information gleaned from Google Analytics. My three point method for analyzing website traffic information involves the questions of who, how, and when.  That is to say, the information you need to obtain from Google Analytics will help you to:

 

Understand who visits the website.
First, and foremost, Google Analytics provides details on website visitors. It can identify them by useful characteristics such as location, time zone, operating systems, browsers, and type of access − not to mention many others that will be of great help to your business and relate more directly to your industry. As an example, many people today utilize mobile devices for connecting to the Web.  It is important to ensure that the site works well across all platforms. Google Analytics will help you understand how many people coming to your site are using mobile devices and how that may be impacting your business.  Another helpful metric to look at is the location. If you have an important message you want to provide your customers, localizing the messages based on geographic area is easier with Google Analytics.  It may even help with the translation and localization for promoting your product and supplying good communications if you are working in more than one language. In short, the data you collecta bout those who visit your site will provide detailed snapshot of the audience and help you learn how to more effectively market.

Understand how visitors interact with the website.
It is not enough to know how many visitors you have or where they are from. It is just as crucial to understand how they interact with your site. For example, how long do they stay on page?  Which pages are they visiting? What percentage of visitors click on the links and take the actions that the owners design the site to receive? Conversions are the test of website effectiveness. In Pay-Per-Click advertising, interaction is a measure of success. Tag Manager provides an easy way for marketers to set rules for the site and apply Google Analytics to the pages. For example, the thank-you page can capture conversions, and every page can apply the Analytics. Goal attribution is another inside view of the data. It focuses on matching the important clicks with the conversion and not just the last click. When using several channels to get conversions, it is important to know which are effective, which are not effective, and not simply lumping them all into the final click. Attribution helps display the differences and make better decisions on resource allocation.

Understand when visitors are using the website.
Knowing when people are visiting your site is very useful for maximizing the impact and return on investment. Google Analytics reveals the time of day when visits occur. This information can guide the choice of AdWords bids and purchases and other efforts to take advantage of the busiest times and avoid the slack periods. In other words, knowing when people are on your site, when they may be looking for your product or service, will help you maximize your Return On Investment (ROI).  Time of day data also sheds light on the composition of visitors group and consumer preferences. The international settings reveal an important local time of day and usage effects. For example, it may be important to bid higher on midnight EST time slots for AdWords when that slot coincides with seven A.M. in an important East European market. The time of day for high levels of activity in a given market is an important piece of information.  Again, knowing when to effectively market based on when people are searching the web for you product and visiting your site will only help you receive the highest possible ROI.

 

 

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Setting up and applying Google Analytics on web pages with Tag Manager, and using Goal Attribution to parse the true source of positive engagements, enables marketers to improve website performance. Google makes these layers of data accessible and has done so while providing easy user interfaces. It is possible to control tags and identify the productive channels without IT experts. The above described three-part approach provides a better understanding of website data for any business. With a better understanding of website information, they can use it to improve website performance.  Get the most out of your website and maximize your ROI by properly implementing Google Analytics and using the information therein to make decisions regarding your resource allocation!

If you need some help setting up your analytics account or want to be sure that it is setup correctly, Best SEO Masters would be happy to help you out.  They have a reasonable, one-time fee that will be well worth the investment if you don’t want to waste your time only to discover Google Analytics was not setup correctly.   Contact An Expert to discuss options for help with the set up your Analytics.

Most Case Studies Are Overrated

Most Case Studies Are Overrated

Why are case studies so important?

Most online marketing case studies are flawed and full of crap. To be honest, case studies are performed after there has been a marketing win. To ensure continued success, someone is now frantically digging and looking for what made a difference with online ranking factors. Then, they quickly take credit for the success and put together a case study that highlights their completed work.

Don’t get me wrong, you can effectively do a case study after you have completed marketing tactics, but you have to structure it correctly while knowing your cause and effect.

So, what is a case study and how should a case study be composed? A case study is an in-depth study of an event or series of events that led to specific outcome. Throughout the process, keep in mind that regardless of the end result of your study, positive or negative, it is important to accurately record the outcome so you can either replicate the process that provided you with success or make any necessary changes to avoid detrimental pitfalls. The following steps will guide you along the path to creating an effective, high-quality case study, beginning with outlining your objectives and goals.

How to set up your case study:

  1. Define your Questions

 What is your objective in your case study? Sample questions to ask yourself in internet marketing are:

How do I improve traffic to my website?
How do I improve my keyword rankings?
How do I rank higher in Google?
How do I improve conversions on my website?
These sample questions are all are great questions to have in mind when preparing your case study.

2.  Select the case you want to study

Case studies in internet marketing will be focused on the tasks you are performing to produce desired outcomes. To develop a high-quality case study, don’t be too broad in your topics. Get focused on a single task to examine and measure the effects of that action. A few ideas to choose from are:

On-page SEO
Link building
Blogging
Social Media
Paid promotion
Content promotion

After you have decided which task you are working on, make sure you have an effective method for tracking your efforts and the outcome of tasks you have completed. I recommend using a PM software or excel to track and manage your efforts. Both of these options will provide you with quick methods for compiling charts and graphs to highlight your efforts and show off your hard work!

3. Tasks and Data Collection

This is a phase of action. During step three you create and implement your plan of action. Take time to create steps and systems to track your progress. If you are working on a social media case study, know and record all your efforts so the tasks can be measured.

4. Evaluate & Analyze Data Collected

Now that you have completed you tasks, it boils down to time. Depending on the task you have completed you may need anywhere from a few days to a few months worth of data to compose a quality case study. Remember that a case study may have a positive or negative outcome. Document your wins and losses. All data is valuable!

5. Prepare your Report

Now that all the data has been collected and analyzed, it is time to share your efforts. There are several ways in which you can share your reports and data. Here are just a few suggestions:

White papers
Blog posts
Publish in media networks
Print marketing material
Sales copy

With a proper outline you can create a beautiful case study that makes sense and is backed up with data. Take your time to do it right. Do all of your research and present only the facts! Your research, when done properly, will prove beneficial to you and those around you.

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