page contents
Build Trust on Social Media

Build Trust on Social Media

It’s no secret that social media is a powerful marketing tool. Many businesses use social media to promote their business and engage with their target audience. They hire designers, writers and social media experts to build a strong brand through a creative communication strategy. It is important, along the way, that you learn how to build trust on social media.

Social media has provided a level playing field to small businesses and individuals for competing with established brands and making a name for themselves without having to spend a fortune on their marketing efforts. Over time, the platforms became highly competitive and cluttered.

Building trust on social media can be an especially daunting task for new businesses. Not all new ventures can afford to hire top rated professionals to develop unique messaging. And yet, they have to become a reliable brand on social media to survive and thrive.

When you don’t have deep pockets, time and patience become your best friends. In real life, you consistently need to do genuine work to win the trust of the people. There is no shortcut — you have to be patient, take a stand and sacrifice short term gains to become an authentic voice in society. The same goes for building trust on social media.

Regardless of the business you are in, there are three things that you must do to become trustworthy on social media:

BE ACCOUNTABLE ON SOCIAL MEDIA

As a business or an individual, you must be accountable for your actions, policies, products, services, or communication. The accountability is not meant only for customers. You have to be responsible towards your employees as well.

You need to prove that you are accountable for any action you or your employees take. This demonstration begins with your social media messaging. If you make a mistake, admit it. More importantly, ensure that the same does not get repeated. If you are selling products or services of other brands (if you are a trader or brokerage firm), you have to be accountable for whatever information you provide to your customers.

In certain cases, you may not control the behavior of buyers or sellers. However, you need to handle the situation with complete responsibility and show this to your social media audience through appropriate messaging.

BE TRANSPARENT ON SOCIAL MEDIA

Transparency breeds trust. Being transparent is the easiest way to build trust in real life as well as on social media. However, being transparent is also tricky for the business. You can’t be 100% open, as it will go against your business interest to share everything publicly. However, you need to decide the degree of transparency you are willing to adopt to build trust. Some companies publish their income reports on their websites to build trust among their target audiences. This is an instance of a high level of transparency. Some of the businesses show real working and internal processes through videos, images or blogs. They hide the critical parts but show what is relevant for end users. This is the middle level of transparency. You need to decide whether you want to show a low, middle or high level of transparency to build trust for your brand.

BE AUTHENTIC ON SOCIAL MEDIA

The most basic requirement for being trustworthy on social media is to be authentic. Authenticity show that you are being true to yourself. The Internet is full of expert articles and contents that show how to do everything in your life. However, readers believe very few of these blogs.

If you want your content to be read, liked, and shared by the people, then be honest while writing. Don’t exaggerate the benefits of your products or services. No one can advise you on how to become authentic. You simply need to write your feeling and experiences honestly to become a trustworthy person or business.

If you change your stand to please a particular audience, then you will be like all of the politicians around the world — loved by some and hated by others, but trusted by none. The choice is yours.

While it can sometimes take years to build trust, that trust can be destroyed in as little as five minutes. Therefore, be sure to adhere to a high level of standards when posting your words and graphics on your social media page. This doesn’t mean that you should be afraid of making mistakes. It simply implies that being original and sincere towards your customers is an effective way of building a brand.

You can’t buy trust. However, you can definitely sell a trustworthy brand at a premium price.

Have a long-term vision and be patient when dealing with short-term hiccups and disappointments to build an ever enduring brand on social media.

 

Improve Your Medical Practice Google Rankings

Improve Your Medical Practice Google Rankings

Many doctors want to increase the business they receive to their medical practice. As advances in technology control the methods by which individuals choose their service providers, it is becoming more and more important that medical practice’s increase their presence online. In other words, to attract new patients, doctors must make themselves visible to a growing audience of online patients.

According to a recent report put out by Physicians Practice, more than 40% of people begin their search for a doctor online. Many also use Doctor Review Sites to check the public perception of the doctor they are considering visiting. Most modern consumers typically begin their search for a doctor via Google. But Google isn’t the only search engine that people use. They may also be using Yahoo! search, Bing or a group of smaller search engine options as well. As you may have guessed, though, Google is still the search engine used by the majority of internet users. In fact, a recent report shows that 64% of all searches online in 2016 were performed by a Google search engine.

Tips for Increasing Your Medical Practice Google Rankings

 

1. Identify Keywords Used By Your Patients

The term, ‘keywords,’ refers to the words, phrases, or questions that a person types into a search query when searching for something specific online.

For example, if a potential patient were looking for a primary care physician in Idaho Falls, Idaho, she might enter the keywords “Idaho Falls doctor” into the Google search field. There are several variations that one may search to find you. As a doctor, you might use words such as ‘physician’, ‘primary care’, ‘family care’, etc. But you might find that your patients are not using these terms. Because of this, it is important that you ask your patients how they found you and what they specifically searched for online to find you.

If your medical practice website doesn’t include the keywords your patients use in the Meta data, and throughout the headlines, there’s a chance your site won’t show up in the search results (or at least not on the first page). Your keywords will greatly affect your medical practice Google rankings, so it is important to get them right.

2. List Your Keywords Correctly

Once you’ve identified the top keywords that patients use to search for you, work them in throughout your site in the most natural way possible. Incorporate them into the individual page content as well as your blog or news feed. Doing this will give Google plenty of opportunities to match a user’s search with your site.

Important areas of focus for your keywords to appear in are:

URLs
The URL is the actual web address for your website and its corresponding pages. If you are doctor in Pocatello, Idaho, and your web address is pocatellodoctor.com, that is about as close to perfect as you can get. A domain name (another name for the URL) has a lot ‘authority’ once some time has passed, so choose your domain name/URL wisely. You should also make sure that your URL for each page is made of real words. This means pages such as pocatellodoctor.com/services or pocatellodoctor.com/hours are much more effective than those with numbers or other random characters (e.g. 10598, page_1, etc.). These URLs will give Google a good sense of the page content and, in turn, raise the listing in Google.

Titles
This includes your main website title as well as the titles and subtitles (also known as subheads) contained on each individual page. The words in these areas (often called H1s, H2s, H3s, etc.) appear more prominent to Google than the rest of the text on the page. This means they will have a bigger impact on SEO keyword ranking.

Internal Links
Internal links are any clickable text that leads to another page. For example, the navigation links across the top (or side) of your website are considered internal links. These allow your web visitors to move around to different sections of your site and get the information they need.

3. Ensure An Easy User Experience

While keywords and links are important to focus on, if you can’t keep people on your site, all that effort will be in vain. After all, Google’s main objective is to give searchers what they want — and what they want is a site that is not confusing, slow, or difficult to use. So, if you’re guilty of neglecting any of the following, there’s a good chance Google is sweeping your website under the proverbial rug.

Intuitive Organization
It’s no secret that Google prioritizes well-designed, easy-to-navigate sites over those with confusing or non-connected pages. It can prove beneficial to ask somebody you know to go through your website and try to find the important information. Have them look at the site with a fresh set of eyes. If they cannot source it within 5 minutes, then perhaps you need a redesign for easier access.

Responsive Design
Having a Responsive Design refers to a site’s ability to adapt to the device on which it is being viewed (phones, tablets, etc.). Though many people still use their traditional desktop computers when searching the internet, a study by Google showed that over 80% of searches performed online are done so using a smartphone or tablet. As I’m sure you’re aware, trying to look at a website that isn’t optimized for your mobile device can be tedious. If a patient needs to continually zoom and scroll it reduces their willingness to visit the site. The end result — they won’t turn into your office, costing you valuable patients.

Fast Load Time
Website Magazine noted in an article that 47% of visitors expect a website to load in less than 2 seconds. On top of that, 40% of visitors will leave the website if the loading process takes more than 3 seconds. This is why Google considers load time a factor in page ranking. To test your medical website load speed, you can visit Pingdom and do a quick, free test.

The web today has over 1 Billion websites. Over 500 new websites are being created every 60 seconds. To ensure you can be found, you have to increase your medical practice Google rankings. In other words, if you would like to assist your patients, and prospective patients, in finding your medical practice, you need to increase your medical practice Google rankings. The better your site is optimized, the better off your office and your patients will be.

 

3 Tips to Monetize Major Mobile Traffic on Facebook

3 Tips to Monetize Major Mobile Traffic on Facebook

Facebook recently announced that mobile advertising represents 84 percent of its revenue, and the number of its “mobile-only” users has reached 1 billion.

In order to accommodate those users, Facebook released new tools to create, test, share, and review mobile ads earlier this year in order to make advertising efforts on its platform as effective as possible for brands and marketers.

You may already be asking yourself, what can marketers do to take advantage of Facebook and the mobile advertising opportunities?

Year of Mobile

While social media pundits have been announcing “the year of mobile” for about a decade now and mobile traffic officially overtook the desktop in 2015, Facebook was ahead of the game the whole time. It developed a mobile-first platform to deliver simple, fast and easy user experience and offered extremely fine-grained targeting for advertisers. Facebook’s vast mobile audience presents digital marketers with a powerful opportunity to monetize all those viewers.

25 percent of media consumption time spent by consumers is done on mobile devices. Marketers, on the other hand, are spending only 12 percent of ad dollars on this channel. This discrepancy shows that advertisers are missing huge opportunities by failing to convert to the mobile-first mindset. Facebook, on the other hand, woke to this reality early.

The Downside of Facebook Ads

After several studies have been performed, it is believed that mobile ad spending is going to surpass all other channels by 2020. But before marketers jump in to fill the gap, some important obstacles to mobile advertising success on Facebook must be considered.

Facebook advertising is harder than it looks.

The ads can lose their effectiveness quickly, which is problematic for brands that hire agencies, set budgets, and launch big campaigns at the beginning of the year. If ads burn out quickly, with no strategy to continually measure and replace them, that budget will languish.

Advertisers should combat ads losing their effectiveness with creative-driven campaign planning and constantly monitoring ad engagement to change things up when needed.

Another frustrating aspect is the ad reach unpredictability caused by Facebook’s dynamic marketplace and algorithms. Something to consider is the number of people in a target audience who are logged in, the amount of competition, and the number of impressions available are constantly changing and can generate uneven results. To combat this, budgeting in smaller increments and monitoring performance more frequently can help fight these barriers. Spending your full budget daily on Google, for example, is more achievable because it’s likely that the same number of people will search a given term each day. But with impressions changing so often on Facebook, it can be difficult for marketers to invest the same amount for less certainty.

What Facebook Offers

The benefits of harnessing Facebook’s power can be enormous when digital marketers are able to overcome these obstacles. True, click fraud is a serious problem. But, Facebook traffic is cleaner than other display advertising platforms.

A 2014 study of billions of ads by the Association of National Advertisers found that 11 percent of display ads and almost 25 percent of video ads were seen by software, not people. While there is controversy around the presence of bots on Facebook, traffic attributed to bots is undoubtedly less there than on any other source. One thing you can count on is that Facebook’s users are real people who are seeing your ads.

Facebook targeting also offers more granularity than other digital advertising platforms. For example, when someone creates a Facebook profile, she enters her birth date, gender, location, and more. Facebook knows what users like, what they are talking about, and with whom they are friends. Looking for a 30-year-old mom in Nebraska who loves cooking is much easier.  In short, ads can easily be served to that person.

To dodge the obstacles and reap the benefits of Facebook mobile advertising, digital marketers need to do three things well:

1. Test, Test, and Test Some More

Even for businesses that feel good about their ad results, testing is important. Numbers are better than feelings. A/B or split testing can be done within the Facebook ad platform. This makes it easy to compare your ad results on the basis of ‘real data’ instead of an opinion or speculation. And the insights gleaned from one creative campaign can easily contribute to the next.

Varying images, copy, times of day, calls to action and ad location on the page are all factors that can influence ad performance. Once a high-performing ad is identified, you should dig deeper. For example, if one image is converting at a higher rate than others, try similar images. Learn how Facebook users are responding and what they are responding to, realizing that it is not a static result because the numbers and types of users who are logged on to Facebook are constantly changing.

2. Measure Your Results

Facebook analytics are great, but it is just as important to compare the results with third-party tools like Google Analytics, Simply Measured, or WordPress plugin Social Metrics to get multiple dimensions of analytics.

Google Analytics allows you to compare Facebook performance with other social networks and other traffic sources, while Simply Measured and Social Metrics focus exclusively on social performance. Each of these provides rich reporting options.

3. Create an Innovative User Experience

With how important mobile usage has become, it’s amazing how many advertisers shove a desktop experience into a mobile page rather than creating a unique mobile experience. If you want to increase value and customer loyalty, personalized ads will do this. Besides, it’s becoming an expectation among consumers as they are on their mobile devices more than any other device.

Don’t think about just mobile behavior in general. Rather, think about behavior specific to Facebook.

Make pages fast. Use Facebook’s dynamic ads to serve the right ad to the right person based on location, past behavior, and the person’s likes and groups.

Create multiple ads for multiple sub-targets. Offer push notifications for users to opt in to, and serve ads and promotions according to what users want to be offered.

Facebook’s huge mobile user base and fantastic targeting technology are making digital advertising affordable even for small and medium-sized companies. Still, monetizing that traffic is not a given. But with continual attention, testing, and dynamic tactics, the rewards for marketers can be remarkable.

 

Pin It on Pinterest